Stars dropped in for drinks or dinner and caught up with Louella Parsons, who interviewed them on their latest doings. The conceit behind the program was that it was taking place in a glamorous Hollywood hotel - not a utilitarian radio studio, as it actually was.
#Hotel e program movie#
Berkowitz wrote that, although the movie industry considered radio a threat in the latter's early years, "In time, however, Hollywood came to accept the permanent presence of radio and to use the new medium to its advantage." He went on to cite the role Parsons' program played: In a sense, Hollywood Hotel may have marked a transition in the relationship between the movie industry and radio. One writer reported, "Lolly could sometimes double a picture's earnings by admitting it to the program." That abridged version of a movie apparently whetted listeners' appetites for the real thing. A station break ensued, followed by a 20-minute sketch based on a new movie and featuring several of the movie's stars. Hear it every Thursday night at 8:15." ĭunning described the hour-long program as being "built around the illusion of a glamorous hotel." Although it was broadcast from a studio, an episode would begin with "a lot of talk and film babble as the stars supposedly made their way in and out of the theater." Next came a musical segment featuring an orchestral number, a solo by a member of the cast and a performance by a guest singer.
A June 11, 1938, ad in a Sydney newspaper said, "In America, 'Hollywood Hotel' entertains millions of listeners, and now, from 2UE, it is winning a big audience who appreciate smart, snappy entertainment. On January 28, 1938, all stations of the Canadian Broadcasting Corporation began carrying it. Hollywood Hotel's popularity even spread beyond the United States. In 1937, columnist Jimmy Fidler wrote, "Louella Parsons has broadened her domination of filmland to include radio, and woe be to those who dare to flout her authority." Dunning wrote that she "promoted the concept and became the driving force behind the success of Hollywood Hotel." Īt the time Hollywood Hotel was launched, Parsons had no peers in Hollywood. The instigator of the program was gossip columnist Louella Parsons, whose column was distributed by the Hearst Syndicate. It featured Hollywood stars in dramatized versions of then-current movies and "helped to make Hollywood an origination point for major radio programs." Radio historian John Dunning called the program, sponsored by Campbell Soup Company, "the most glamorous show of its time." The program was the inspiration for the 1937 Warner Brothers movie of the same title, which featured Louella Parsons as herself. Hollywood Hotel is an American radio program that was broadcast in the 1930s. For other uses, see Hollywood Hotel (disambiguation).
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